CACM launched a statewide multimedia consumer awareness campaign in March 2014 demonstrating the value CCAMs bring to the more than 50,000 homeowners associations in California. The My Community Champion campaign, which featured television, radio, web and print elements, was rolled out in three phases:
At the conclusion of Phase III in March 2015, the campaign had generated more than 62 million positive impressions about community association management in California.
|Click to view elements of the statewide campaign:
Listen to a variety of radio spots featured on California stations:
Hear from real-life Certified Community Association Managers (CCAMs) about the level of training and expertise needed to successfully manage California’s community associations.
The awareness campaign included a consumer website, www.MyCommunityChampion.com, that provides information about community association management and the responsibilities of HOA board members. The website also features a day-in-the-life of several community association managers. Consumers can visit this site to find out more about Champions in their area, or recognize their own community manager as a champion.